YOUR TEXAS AGRICULTURE MINUTE

Will apathy kill the Texas Beef Checkoff Referendum?

By Gene Hall

Apathy has killed many things.

Elections have been lost. Ideals squashed. Businesses have died. All because someone was too busy.

Texas cattlemen face that situation this week. They can invest in their future with an additional dollar per head by voting ‘Yes’ in the Texas Beef Checkoff Referendum.

Clearly, the majority of Texas cattlemen and dairymen think it’s a good idea. But there’s a small, but very vocal group of naysayers.

Here’s how the referendum shakes out. Maintain the status quo and fight our battles with declining resources? Or move forward and meet beef’s challenges with additional investment.

People who are angry are generally more motivated to take action. That’s why it’s important for you and your family to get out and vote ‘Yes’ at your local county Extension office for the Texas Beef Checkoff Referendum. Do it today.

We've worked too hard to ensure our business is sound for future generations. Let’s not let it slip away because we’re too busy to vote.

The preceding commentary is brought to you by Texas Farm Bureau, the “Voice of Texas Agriculture.” Called “Your Texas Agriculture Minute,” TFB will issue thought-provoking editorials each week—via print and audio—to spark understanding of agriculture in the Lone Star State and its impact on each and every Texan.

You may read this week’s editorial below or listen to the audio version.

Media outlets: This content may be used without further permission.