McCulloch County Farm Bureau recognized for innovative program
(SAN ANTONIO, Texas)—An innovative program that goes above and beyond to engage and educate community members on the value of agriculture is being recognized by Texas Farm Bureau (TFB).
McCulloch County Farm Bureau (CFB) was one of three county Farm Bureaus to be recognized by Texas Farm Bureau through the organization’s County Activities of Excellence awards program.
The program showcases county Farm Bureaus that focus on education and agricultural programs, member services, public relations and information, leadership development and policy implementation.
Although their previous food connection programs were beneficial, McCulloch CFB leaders saw a need to improve their communication and promotion. They decided to sponsor a hamburger cookout for the public to raise awareness about agricultural production.
“The goal of the food connection event is to help our residents become aware of how agriculture benefits them daily,” McCulloch CFB President Jeff Kaspar said. “The event allows folks to engage with local farmers and ranchers and discuss how their food is grown and how it gets to the grocery store.”
McCulloch CFB’s Food Connection Day offered complimentary hamburgers to the public in addition to information about where their food comes from and what the local, state and national Farm Bureau organizations do to promote agriculture.
It was a success with more than 250 local residents in attendance at the May 2016 event. TFB’s Mobile Learning Barn was also on site to give individuals a chance to get more information on the raw materials that go into hundreds of food items.
“This event truly boosted our morale to see hundreds of people from all socioeconomic groups come to our cookout,” Kaspar said. “It forced us to work together in ways we haven’t before, so it served as a teambuilding exercise as well.”
Videos highlighting agriculture were also played throughout the day.
“Through the McCulloch CFB Food Connection event, members of the community understand that our organization is a reputable, trustworthy source for all things agriculture,” TFB President Russell Boening said. “The efforts and hard work of board members and staff help TFB remain a strong, united voice for agriculture.”
The CFB and its volunteers were recognized during TFB’s Annual Meeting Dec. 3-5 in San Antonio.