YOUR TEXAS AGRICULTURE MINUTE
Telling the story of border crisis impacts – a year later
By Gary Joiner
It was April 2021, and it was clear the voices of farmers and ranchers near the U.S.-Mexico border were not being heard.
Texas Farm Bureau embarked on an effort to amplify those voices to reach the American public and media.
A year later, stories of hardship on farms and ranches in the border region continue to be told.
The Border Crisis Impacts page on the Texas Farm Bureau website anchors the outreach effort.
The page features user-generated content, including videos, photos and other materials provided directly by individuals and families impacted by the crisis. The personal accounts are real. Some identities are protected due to safety concerns for those sharing their story.
Traffic to the webpage and its content has been successful.
The page has generated over 12,269 page views, and the videos have garnered nearly 156,000 views on social media. The videos also attracted 10,030 views on Vimeo and YouTube.
The border crisis threatens personal safety, causes serious financial hardship and disruption, and overwhelms local resources.
Issues way too important to ignore.
The preceding commentary is brought to you by Texas Farm Bureau, the “Voice of Texas Agriculture.” Called “Your Texas Agriculture Minute,” TFB will issue thought-provoking editorials each week—via print and audio—to spark understanding of agriculture in the Lone Star State and its impact on each and every Texan.
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